This August 21, 2020, in a statement issued by the Chamber of Commerce of Bogota, the results of the Global Impact Challenge Colombia 2020 were announced, a contest created with the aim of promoting solutions aimed at the population over 50 years, in education, health and financial stability, where technologies such as blockchain and gamification were present.
This is the first initiative of its kind in the country, which was sponsored by SingularityU Colombia and had the technical support of the Bogotá Chamber of Commerce and Plan Mayor, which sought to include people over 50 as entrepreneurs.
The call for the event took place between February and March of this year, the participants were accompanied throughout the incubation process, by the design and innovation center of the Bogota Chamber of Commerce (InnovaLab), SingularityU Colombia and Plan Mayor, on thinking, exponential business and context about longevity in Colombia.
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The ten finalist proposals selected were presented to an international panel of jurors made up of Molly Pyle, from Singularity University; Roberto Navas, impact investor; Andrés Giraldo, serial entrepreneur and Andrea Arnau, from Shark Tank Colombia.
The Singularity University Global Entrepreneurship Competition promotes the development of solutions to the world’s great challenges through the use of exponential technologies. In particular, it seeks to solve the question of how to live more and better.
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The participants were able to present and develop how to take advantage of the Ethereum Code technology in two specific challenges: a first challenge, where it is proposed to stimulate a new industry capable of generating solutions in terms of welfare, financial stability and health, among others, for people over 60, and the second challenge, where the participants had to achieve an increase in the creation and strengthening of enterprises founded by people over 50.
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The Bogota Chamber of Commerce, in its press release indicates that, Evoke Silver, headed by Jorge Cifuentes, with more than 10 years of experience in the areas of technology of companies and organizations in the education sector, oil&gas, among others, was the winning team in the category „Solution for the over 60s“, this is a digital platform that connects older adults with the new generations to solve challenges of social impact. In this way, intergenerational teams are formed to solve challenges and receive rewards thanks to blockchain technology and gamma dynamics.
In the second category „Entrepreneur over 50“, the Evool team members were the winners. An application that connects people with psychologists 24/7, in a confidential manner to manage emotions in moments of vulnerability. This team is led by Mauricio Castillo, who has a great track record and experience in the health sector, as indicated in the note issued by the CCB.
Also, Juna David Castaño, vice president of business strengthening of the Chamber of Commerce of Bogota said:
„From the Chamber we seek to position Bogotá as the entrepreneurial capital of Latin America. For this reason, we are promoting different initiatives to foster an entrepreneurial culture with innovation and the use of new technologies. In view of the results of the Global Impact Challenge, it is very satisfying to see the participation of people of different ages who have demonstrated that it is possible to undertake a project at any time in life, and that incorporating technology allows for the creation of exponential business models“.
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On the other hand, Soyara Montoya, representative of Plan Mayor alliance says that: „The Global Impact Challenge 2020 on Longevity“ demonstrated what some international studies affirm; age is not an impediment to undertake and learn, 70% of the participants are older than 45 years old, besides, the entrepreneurs older than 50 had success rates higher than the younger ones, achieving 50% of the quotas in the final,“ she said.